Jorge Espinosa

In charge of planning and implementing PR programs for consumer & luxury clients:

Clients today:
Diageo Mexico (Buchanan's Forever, Buchanan's Red Seal)
W Mexico City Hotel


Former clients:
Moët Hennessy Mexico (Moët & Chandon, Dom Pérignon, Hennessy Cognac, Terrazas de los Andes)
Procter & Gamble - Home & Fabrics
The Related Group (Icon Vallarta)

Responsibilities:
Strategy development and presentation to clients
Negotiation with media outlets and stakeholders
Spokespeople training and consultancy
Media relations
Vendors relations
Finances control - PO's, budgets, etc.
I'm also in charge of the Digital Media practice in the Mexico office, which is being introduced to clients who are still very skeptical.

Achievements:
I have reached yearly goals for every client.
I have focused communication programs to clients' target publics instead of having useless efforts to just "make buzz".
I have gained credibility and trust from my clients, who think of me as a real consultant and always ask for my recommendations.

I published the section in twelve editions of Emagazine with great success. It is one of the most important mainstream media outlets for high class gay audience in Mexico.

In charge of teaching a one week course of writing for research in Public Relations.

The client received a media kit with specific communication external communication strategies, after a long research and analysis.