Dorian Rodríguez Riva Palacio

Dorian Rodríguez Riva Palacio

SR. MARKETING & COMMUNICATIONS EXECUTIVE

En busca de nuevas oportunidades
 

Currently employed at Zurich Financial Services

Previous: C&A, Converse, TIMw.e., Huawei, Gameloft, Mtv Networks, AOL, Sony

 

Studying at Instituto Politécnico Nacional

Previous: Universidad De Belgrano, ITESM (Tec De Monterrey)

 

    Summary

    +15 years of marketing experience with specific focus on B2B/B2C marketing, lead generation strategies, events and event marketing, and marketing automation. +13 years LATAM experience in Mobile Marketing, VAS Services and Music/Gaming Content Market. +15 years LATAM experience in Digital, e-Commerce & Social Marketing. 100% Web & Mobile technology passionate with an entrepreneurship spirit and huge experience on Product MKT and Placement & Business Development. + 5 years Mexico experience in Apparel & Fashion Retail Industry. Senior Executive in Marketing expert in: - Brand messaging / communications - Annual brand planning - Product innovation / development - Creative development/Advertising/Media planning - Retail activation (customer marketing) - Consumer promotions - Public relations and Content Seeding - Market research and consumer insights - Field marketing - Strategic partnerships - Marketing budget and brand P&L (Forecasting) - Social Media Management - Customer Service - International experience in Latin American countries. Build and managed relationship with more than 35 mobile LATAM carriers. - Build and managed relationship with more than 50 affiliates & publishers negotiations. • Fluent spanish & english. • Strong communication skills with people of all levels and roles. • Enthusiastic, creative, and willing to assume increased responsibility.

Experiences

VP of Marketing & Communications

At Zurich Financial Services

From octubre 2016 to Present
As VP, I lead the entire marketing operation to develop strategies with different objetives and goals for Social Responsibility, PR & Advertising, Internal Communication, Customer Service and Digital Marketing to increase strategic marketing KPI’s (TOM, SOM, ROI & SOI) and build Brand Awareness with...
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Sr. Brand Building Manager

At C&A

From agosto 2013 to septiembre 2016
As Sr. Manager, I led the overall marketing activity for the Women’s & Men’s wear category to build C&A brand with responsibility for planning, executing and measuring the overall Annual Marketing Plan with integral strategies development and implementation, maximizes profit and value creation while...
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Head of Brand & Digital Marketing

At Converse

From septiembre 2011 to agosto 2013
As Head of, I led the entire marketing operation to drive the Go to Market process for our strategic accounts, developing, executing and measuring retail experiences which connect the Converse brand to our consumers in a meaningful and engaging way in online and offline media strategies for build...
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LATAM B2B Regional Marketing Manager

At Huawei

From diciembre 2009 to septiembre 2011
As LATAM Manager, I led the entire VAS operation in Latin America to develop mobile solutions and business for LATAM carriers around subscription’s programs with VAS marketing solutions focus in B2C & Mobile eCommerce strategies. Main Responsabilities: • Manage ad & media marketing budget (USD$12...
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Sr. B2C & B2O Marketing Manager

At TIMw.e.

From 2010 to septiembre 2011
As Sr. Manager, I led the overall B2C & B2O marketing activity for Mexico’s Telco carriers creating new mobile services to make sure that TIMw.e. provided the best value proposition and user experience to the customers in our mobile eCommerce sites with VAS marketing solutions and exclusive mobile...
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LATAM Sr. Regional B2C Marketing Manager

At Gameloft

From febrero 2005 to junio 2009
As LATAM Sr. Manager, I led the entire B2C marketing strategy to launch Gamelof services in every LATAM countries, created ongoing business relations with LATAM carriers to make sure that Gameloft provides the best value proposition and user experience to the customers in our mobile eCommerce sites...
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Universidad De Belgrano, Buenos Aires

Master in Business Administration, Universidad de Belgrano

From 2007 to 2009
Minors in Marketing & E-Commerce
 

Marketing & Communications Coordinator (TAR / Talent & Artist Relations)

At Mtv Networks

From marzo 2003 to febrero 2005
- Provide general assistance to the TAR Manager - Create activity reports post all “Tour Presents” outlining all tour activity - Assist TAR and Programming Managers with department administration duties. - Manage department timelines for meeting and operations deadlines. - Maintain all databases. -...
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Interactive Marketing Coordinator

At AOL

From febrero 2002 to marzo 2003
- Monitoring of Internet’s advertising campaigns. ASIS & E-Planning - Implementing on-line campaigns; testing the material receiving from the clients for its proper optimization. - Drafting of weekly reports. - Weekly updates of printing inventories, with the development and implementation of...
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Marketing Management Trainee

At Sony

From febrero 2000 to enero 2002
- Mapping of processes and systems for the entire Marketing, Advertising & Promotion’s areas. - Detection of KPI’s and mapping’s areas of opportunity. - Weekly meetings with all marketing areas, whether with employees or top-tier executives, and lecturing courses related to processes of quality:...
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Skills

 
  • Advertising
  • Budget et Controlling
  • Comunicación
  • Digital marketing
  • Digital strategy
  • Liderazgo
  • Marketing plan
  • Marketing strategy
  • Show all skills (12)

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