Rodrigo Guerra elorriaga
New Product Coordinator, Sustainable Economic Development Secretariat
BA in Marketing
Master in Innovation (coursing)
Semester abroad in England at University of Essex
Currently:
New product coordinator at Secretariat of the State of Guanajuato, Mexico
Marketing and business consultant focused on SME's
Previously:
Product Manager - Mall Plaza (Chile)
Marketing Manager - Calzado Coqueta
Marketing Consultant - Contacto Mkt
353 contactsProfessional Social Services
Support for MSMEs:
New product development
Existing product development
Planning, management and implementation of innovative events:
Fashion Contest - Creáre
Entrepreneurs Forum - Alternativas MIPYME 2010
Projects to develop new products primarily in the area of crafts and agrifood
Cuantitative and cualitative market research analysis
Integrated marketing consultant
Business planning
Advertising concepts
Product development
Product launch
Branding
Corporate image
Copy writting
2002 - 2003Maximize profitability of the shops in the mall
Develop strategies for sales and promotion
Customer service and problem solving
Event planning and management
Statistic analysis of sales and product performance
2002 - 2002Integrated marketing coordination
Pull and push marketing strategies
Media planning
Customer relationship management
Retail support
Market research, focus groups and polls
PR
2001 - 2002Cuantitative and cualitative market research analysis
Integrated marketing consultant
Business planning
Advertising concepts