Nicolas MOURIC

Leading editor of coffee table books (architecture, decoration, gastronomy…)
• Supervision of the administrative and financial department: P&L, recovering, legal aspects, human resources.
• National sale development: indirect sales (Wal-Mart, Comercial Mexicana, Chedraui, Sanborn’s, Palacio de Hierro, Liverpool, Gandhi, FCE, Porrua, etc), direct sales (book stores, professional and non professional fairs, Internet), creation of a corporate sales department. Results: new corporate customers, +59% corporate sales in 2008, +8.55% in other channels
• Internationalization: 17 international distributors (America, EU, Asia, Turkey Australia, Lebanon, South Africa, Middle East), participation to foreign professional book fairs, negotiation and purchase of book rights. Results: new trade brand, +20% of export sales in 2005, +50% in 2006, +41% in 2007, stable in 2008
• Communication and promotion: press, T.V., non professional fairs, new promotional tools (new format catalogue, blads, promotional gifts), consumer loyalty plan for registered customers, public relation events

European leading distributor of Mexican hand made tiles
• Marketing: European market intelligence
• Production strategy: analysis of production capacity and selection of Mexican suppliers, price negotiations, follow up of dead lines and quality of the finished products and packing. Results: 30% sales increase per year gaining market leadership in 2003. Exporting to EU, Russia, Lebanon, United Arab Emirates

International Trade Consulting
• Development and optimization of consulting department for both Mexican and French exporters and department of communication/public relations: implementation of new services (+ 20% sales), research and selection of sub contractors, in charge of relationships with Mexican authorities
• Project Manager: market studies and coaching of new French companies in Mexico
• Networking: relationships with Mexican industrial associations and government, organization of events and technical conferences for the French-Mexican business community
• Coordination, recruitment, training of the Consulting Department’s, French Fair Promotion Service’s, Public Relations’ staff
• Supervision of the administrative and accounting department

World number one manufacturer of wire for extreme conditions
• Marketing: introduction of the trade mark on the Mexican market dominated by American providers, selection, training and follow up of distributors, promotion on trade fairs, market surveillance
• Sales Operations: marking out of the sale policy, direct sales to OEM (Siemens, GE, ABB, Sunbeam, Alstom, Moulinex, Electrolux, etc) and harnesses manufacturers reporting to the CEO, follow up (delivery times, incoterms, payments). Results: increase of market share from 5% to 45%

International Trade Consulting
• Consulting: market studies for new products and services
• Commercial support: product and partner sourcing, organization, coaching of entrepreneurs during trade missions
• Public Relationships: representation of the Chamber during official events