Mathilde Caron

Mission: Increase visibility and usage of the website in emerging markets (mainly Latin America and Africa)

Product:
- Study and analysis of specific product needs in emerging markets
- Study and Analysis of specific product needs linked to partnerships

Marketing:
- Definition of a marketing plan for activation in Latin America, Morocco and Senegal
- Organization of animation campaigns (special offers) and targetted incentive campaigns (activation of members and usage of the website)
- Analysis of the campaigns’ results
- Adaptation of the commercial offer for emerging markets

Strategic and marketing analysis:
- Benchmark and competitive watch on social networks, blogs, forums
- Analysis of needs: brainstorm sessions with clients, user testing, collaboration with the sales teams
- Strategic reflexion and priorization of the projects according to the defined objectives (traffic, revenue, usage, etc)

Product conception:
- Wireframes
- Functional specification documents
- Creative brief and collaboration with the web design team

Project management: coordination of the team in charge of developping the product (web designers, front-end and back-end developpers)
- Follow up of the rollout process
- Tests and validation
- Internal and external communication about the new features in collaboration with B2B and B2C marketing teams

Analysis of the project impact: follow up of figures and statistics (Google Analytics, Qlikview), adjustments and optimization of the product

Internship at Essilor Mexico :
-Launch of a loyalty program aimed at the Mexican Opticians
-Launch and updates of Internet pages B2C and B2B
-Translation from English to Spanish and from French to Spanish

- Study of the mission and the image of the firm
- Development of partnerships with consumer goods and entertainment firms
- Study and modification of the subcriptions cards

2 main missions:
- Louis Vuitton Malletier
- Accor Services France