Mathilde Caron

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Chef de produit, Linio Mexico, Rocket Internet

Mexico, Mexico

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Her background

  • Today
    2014
    May 2012

    Product manager

    Linio

  • Today
    May 2012
    December 2011

    Project Manager, Product and Marketing

    301-500 employees

    Mission: Increase visibility and usage of the website in emerging markets (mainly Latin America and Africa)

    Product:
    - Study and analysis of specific product needs in emerging markets
    - Study and Analysis of specific product needs linked to partnerships

    Marketing:
    - Definition of a marketing plan for activation in Latin America, Morocco and Senegal
    - Organization of animation campaigns (special offers) and targetted incentive campaigns (activation of members and usage of the website)
    - Analysis of the campaigns’ results
    - Adaptation of the commercial offer for emerging markets
  • Today
    December 2011
    2009

    Product Manager

    301-500 employees

    Strategic and marketing analysis:
    - Benchmark and competitive watch on social networks, blogs, forums
    - Analysis of needs: brainstorm sessions with clients, user testing, collaboration with the sales teams
    - Strategic reflexion and priorization of the projects according to the defined objectives (traffic, revenue, usage, etc)

    Product conception:
    - Wireframes
    - Functional specification documents
    - Creative brief and collaboration with the web design team

    Project management: coordination of the team in charge of developping the product (web designers, front-end and back-end developpers)
    - Follow up of the rollout process
    - Tests and validation
    - Internal and external communication about the new features in collaboration with B2B and B2C marketing teams

    Analysis of the project impact: follow up of figures and statistics (Google Analytics, Qlikview), adjustments and optimization of the product
  • Today
    May 2009
    January 2009

    Project Manager

    Internship at Essilor Mexico :
    -Launch of a loyalty program aimed at the Mexican Opticians
    -Launch and updates of Internet pages B2C and B2B
    -Translation from English to Spanish and from French to Spanish
  • , Jouy En Josas

    HEC

    Management international
  • Today
    June 2008
    February 2008

    Responsible of partnerships

    - Study of the mission and the image of the firm
    - Development of partnerships with consumer goods and entertainment firms
    - Study and modification of the subcriptions cards
  • Today
    January 2008
    September 2007

    Auditor

    5001-10,000 employees

    2 main missions:
    - Louis Vuitton Malletier
    - Accor Services France
  • INSTITUTO TECNOLOGICO AUTONOMO DE MEXICO (ITAM)

    Management International
  • Prépa HEC

    Economie

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Her activity on Viadeo

Recent contacts
Yannick Piault
Nicole Norris
  • Director Talent Acquisition International, Cubist Pharmaceuticals GmbH
David Hood
  • Competitiveness Strategist | Director CPD at Global Marketing Network | Author
Inigo Mediavilla

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