Jorge Espinosa
Account Executive, Cohn & Wolfe
I am a young communications professional who works in Public Relations for worldwilde agency Cohn & Wolfe.
Today I live in Mexico City, a very interesting place for working in communications. However, I am interested in moving to a different country as my fascination is multicultural communication. I would love to work in a different city so I can learn and communicate with the local audience and the immigrant audience. I am specially interested in working for the Hispanic Market in the US, but I'd also like to explore other cultures who migrate to the US and to European countries.
I have great communications abilities and am completely sure that I can make it in other countries.
I specially love the US, the UK and Spain (where I lived for some months in 2006). My favorite city is San Francisco and my dream is to move there for good.
7 contacts2007 - 2009In charge of planning and implementing PR programs for consumer & luxury clients:
Clients today:
Diageo Mexico (Buchanan's Forever, Buchanan's Red Seal)
W Mexico City Hotel
Former clients:
Moët Hennessy Mexico (Moët & Chandon, Dom Pérignon, Hennessy Cognac, Terrazas de los Andes)
Procter & Gamble - Home & Fabrics
The Related Group (Icon Vallarta)
Responsibilities:
Strategy development and presentation to clients
Negotiation with media outlets and stakeholders
Spokespeople training and consultancy
Media relations
Vendors relations
Finances control - PO's, budgets, etc.
I'm also in charge of the Digital Media practice in the Mexico office, which is being introduced to clients who are still very skeptical.
Achievements:
I have reached yearly goals for every client.
I have focused communication programs to clients' target publics instead of having useless efforts to just "make buzz".
I have gained credibility and trust from my clients, who think of me as a real consultant and always ask for my recommendations.
2007 - 2008I published the section in twelve editions of Emagazine with great success. It is one of the most important mainstream media outlets for high class gay audience in Mexico.
Instructor for Workshop: Scientific Writing for Public Relations (Spanish), Tecnologico de Monterrey
2007 - 2007In charge of teaching a one week course of writing for research in Public Relations.
2006 - 2006The client received a media kit with specific communication external communication strategies, after a long research and analysis.
