Jorge S Cohen

We provide expert branding and direct communication services to all types of clients who wish to optimize their marketing ROi.

We specialize in the health industry with clients such as Pfizer, Novartis, Silanes, Hospitales ABC, grupo Ángeles, Sanfoi Aventis, among others.

Personal Achievments:

MILK MEDIA / C.E.O. / Founder (Branding agency specializing in the health industry)
• Raised over $700,000 US in risk capital in the first investment round.
• Negotiated two exclusive rights contracts with the most important hospital groups in Mexico.
• Landed a $1.6 Million US contract with Pfizer in the first year of operations.
• Grew the companies sales by 40% per year.
• In charged of strategic planning, sales projections, marketing and overall direction of the company with over 25 employees.

ELI LILLY / Internship Medical Insulin Devices (Leading pharmaceutical company )

• Evaluating the financial viability of the launch of a new insulin medical device.
• Assessing market potential for both the government and the private sector.
• Restructuring medical device sampling strategy.
• Conducted focus groups and field research to asses doctors perception of new device and its position against competitor’s product.
• Developed the launching, marketing and selling compensation strategy for the new medical device in the government market and private market.
- Developed key relationship with main distributors needed for the successful launch of the new devices.
-Offered a position at the end of my internship.

ISSUE GROUP/ National Sales Manager Mass Market Division (Argentinean Company. Leader in the hair coloring market in Argentina. Producer of hair colors and other beauty products)

• Restructuring of the sales department.
• I was able to recover 65% of uncollectible accounts through the implementation of a new credit and receivable accounts system.
• Developed the national promotional strategy for retailers and distributors.
• Restructured the distribution channels through the creation of national distributors, resulting in a 70% sales increase, decreasing collecting time from 60 days to 15 days.

C & C INDUSTRIES / Operations Manager (Import / Export company specializing in the manufacturing of tailor made products in China for the retail market)

• Responsible for national sales.
• In charge of negotiations between our Chinese partners and our Mexican clients.
• Implementation of an inventory control, import costs and on-time delivery system. Resulting in a more efficient clients necessity response, reducing delivery time to only 90 days.

Brand Manager Jr. for Doritos

• In charge of analyzing, monitoring and controlling National Doritos sales.
• Brand Equity Analysis, SKU Development, Inventory control system of national sales.
• Co-Development, testing and launch of the new image and flavors of Doritos.
• Promotion Development, monitoring and control. (CD-Mania and Dorismos)

Merchandising Trainee

• Merchandising Budget Control of the various national sales zones. Planning, monitoring and control of exhibitors and displays to the various national sales zones.
• Developed the Frito Lay Overall Communications platform for Merchandising. Generating a web of information through templates that reached every functional department related to merchandising. Reducing response time between departments to less than a day.